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The Surprising Reason Behind Idaho’s Abundance of Boat Shows

With four boat shows spanning nearly twenty days in late January and early February, the 2024 Idaho boat show season is known for its boundless energy, community engagement, and of course, deals. The season kicks off with the Spokane Boat Show from January 25-28, followed by the Boise Boat Show from January 27-29. Boat shows in the Coeur d’Alene area kick off with the North Idaho Boat Show from January 26-February 4, followed by the Coeur d’Alene Boat Expo February 1-10. 


For a full breakdown of each show and tips on how to turn boat show season into a winter getaway, check out Maximizing Your Boat Show Season and The Ultimate Boat Show Road Trip.


Why are there so many boat shows in Idaho?


With such an action-packed schedule, you may be wondering why Idaho has so many boat shows. Traditional boat shows bring together multiple dealerships to showcase various boat manufacturers and models, along with information and accessories. However, some dealerships, like Tobler Marina and Hagadone Marine Group in the Coeur d’Alene area, end up outgrowing their regional boat shows and turn instead to an in-house boat show. In-house boat shows enable dealerships to showcase their entire inventory, browse the facilities, and meet the teams behind the services provided. 


The team behind North Idaho Boat Show

North Idaho Boat Show Showroom

Tobler Marina used to attend the Spokane Boat Show until our expanded offerings and services outgrew the venue. Today, we host the North Idaho Boat Show and are excited to welcome both returning and new customers to our facilities. 


First established in 1948, Tobler Marina is the oldest certified dealer and one of the largest boat dealerships servicing the inland northwest. One of the benefits of being part of the water sports industry for as long as we have is that we’ve had the luxury of hand-picking each brand that we carry. At the North Idaho Boat Show, you will find the following brands:

  • Bennington

  • Chaparral

  • Duckworth

  • Moomba

  • Nautique

  • Supra

  • Preowned Inventory


With some of the top products to choose from in the industry, you and your family are sure to find a boat to fit your needs!


In addition to browsing our extensive inventory, the North Idaho Boat Show also gives you the opportunity to meet our knowledgeable and passionate team. We value educational opportunities for all our staff members–from service to proshop–so you can rest assured that you’re getting the best of the best when you’re part of the Tobler Marina family.


The local experience


Another benefit of in-house boat shows is the opportunity to connect to the community in unique ways. Tobler Marina partners with local businesses to ensure that all of our customer’s needs are met. Some of our local partners include:


Just like its host, Tobler Marina, the North Idaho Boat Show brings community and boating together. Between educational seminars, games and trivia, and charity events we have ten packed days you won’t want to miss. 


Whether you’re a long-time customer or exploring everything Tobler Marina has to offer, come visit us at the North Idaho Boat Show for all the makings of an incredible summer!

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